ERIN YASGAR

CEO + Founder

Erin started SLD with three goals in mind - to be smart, fast and efficient with the solutions to her client’s challenges.

With a background in design and marketing, and time on both sides of the client/agency table, Erin brings creative thinking to business challenges and has developed a penchant for data. She started pushing the envelope in the early days of the web; launching the first music download with Amazon and the first MP3 ringtone with Verizon. She has won two Webby Awards and a Communication Arts Award.

A travel junkie she has managed to visit all 50 states and lived in four of them. She loves cooking and interior design and will sheepishly admit she has seen Wilco over 50 times.

AMBER CORDERO

Head of Client Services

Amber Cordero has built her career around a single truth: smart media strategy and great storytelling get people off the couch.

Amber got her start in the music and entertainment industry as an early pioneer in the web, building integrated media campaigns for artists like Sting and Alanis Morissette and with labels Interscope and Warner Bros. Records. What started as building fan communities online evolved into an omnichannel strategy with one consistent goal: getting audiences to show up.

At Silver Lake Digital, Amber leads client services, overseeing campaign execution and client relationships across a diverse roster of clients and multiple industries.

A pop culture junkie with a weakness for 1970s and 80s films, she loves living in the West, riding her horse and slowly overcoming her fear of heights, one ski run at a time.

WILL RESTREPO

Head of Ad Operations + Analytics

Will leads the Analytics, Ad Ops, and Trading functions at SLD. He has been in the industry for 20 years, with a focus on programmatic since its earliest days. He has built or rebuilt trading platforms, developed automation software, and, via organizations such as the IAB, contributed to industry wide standards. He is a constant puzzle seeker and curious busy body who consistently asks, "how can we make this even better?" To that end, he has taken on many additional responsibilities over the years, including engineering, data scientist, and even documentation translator.

Outside of work, Will is a fiercely proud, life long New Yorker who dreams of the subway when he's away for more than a few days. He has season tickets to the opera, never misses a Slayer show when they're in town, and will one day compete on Jeopardy. Maybe.

JULIE LIMA

Senior Production Manager

Julie is a versatile Production Manager, with a background in graphic design, who enjoys using both her creative and analytical prowess to bring campaigns to life!

Fun Fact: While Julie might be a newcomer to Ohio, she's no stranger to adventure. Back in the Big Apple, she once won a falafel eating contest against a New York pigeon!

When Julie isn't managing production, you'll likely spot her exploring culinary delights, mastering the art of cooking, playing League of Legends, or immersing herself in epic Dungeons & Dragons adventures.

JULIE WILSON

Client Strategy Manager

Julie Wilson is a seasoned digital marketing strategist with a proven track record of driving engagement, growth, and brand visibility across multiple industries. With expertise in multi-channel marketing, email strategy, paid social, influencer collaborations, and community management, she has led impactful campaigns for top companies like Logitech, Live Nation, and AEG Presents. From launching new social platforms to executing high-profile marketing initiatives for global brands and festivals, Julie specializes in creating data-driven strategies that maximize audience reach and ROI. For fun she works in Artist Relations for some of the industry's most iconic festivals, including Coachella, Stagecoach, and Camp Flog Gnaw.

LAURA ROJAS

Media Trader

Laura loves diving into digital media buying and programmatic advertising. Has a gift for identifying trends and fine-tuning campaigns, helping brands maximize their impact and achieve outstanding results across diverse platforms.

Fun Fact: Laura was a professional swimmer in Colombia since childhood before making a splash in the media world!

Currently enjoying life in Montreal, she dedicates her spare time to learning new languages and painting everything that catches her eye.

IRINA FIEG

Marketing Technology + Ad Operations

Irina is our project coordinator extraordinaire helping support the team across areas such as artwork trafficking, analysis, and technical support. A taxonomy master Irina keeps SLD organized and knows where everything is when everyone else doesn’t. At home, you'll usually find her dancing around as if no one is watching (except her cat Oliver The Void). Irina loves to hike and backpack along the Appalachian Trail. 

A native of Long Island, Irina recently returned home after ten years of mid-atlantic living. 

ANDY BIRDWELL

Senior Digital Designer

Andy Birdwell is a digital artist and web designer cranking out HTML 5 banner ads, CTV, website designs, HTML emails, and many other interactive oddities. Fender Jazzmasters, Gibson Melody Makers, the Rockford Files, and four wheeled planks keep him occupied in his free time in sunny Southern California. He has an orange tabby named General Tegan Electric.

VIVIAN FIRMI

Operations and Production Coordinator

Vivian Firmi brings nearly a decade of experience in operations, project management, and client engagement across consulting, technology, and digital marketing organizations. As Operations & Production Coordinator at Silver Lake Digital, she helps keep projects on track, supports client initiatives, and ensures seamless collaboration across teams.

Known for her organization, attention to detail, and problem-solving mindset, Vivian enjoys building efficient processes and creating positive experiences for both clients and colleagues.

Fun Fact: When she's not managing projects, you'll likely find her at the baseball field supporting her son’s travel team or planning her next family adventure.

RAQUEL AGUARIN

Client Success Manager

Raquel speaks fluent spreadsheet. Give her a pile of messy campaign data and she'll hand back a clean story you can actually act on. With nearly two decades across online media, advertising, and internet infrastructure, she's seen the digital world from domains and hosting to programmatic advertising, so she reads the numbers knowing not just what they say but why they're moving. 

At SLD, Raquel is a multi-touch attribution case herself, showing up at nearly every touchpoint, from reporting and data visualization to social and vendor coordination.

Fun Fact: Originally a valley girl, Raquel now enjoys the beach life in SoCal. She makes art across a range of mediums, from photography to watercolor, acrylic, and charcoal, and is a foodie and avid reader who loves escaping to the mountains to disconnect.