Increasing revenue and engagement through modernized Marketing

OVERVIEW

The PMA came out of Covid with a reduced staff and no head of marketing in place as the museum mounted its largest exhibition in 7 years; Matisse in the 1930s.

Silver Lake Digital was asked to ensure that the Matisse show was a success and to help the new director develop a vision for what a new PMA marketing team might look like.

SOLUTION

• Fractional CMO services overusing all marketing strategy for the Matisse exhibit and after that success, for all exhibits moving forward until a new CMO was hired

• Provide Social Media management and content design

• Deliver interim leadership for the digital department and craft a new digital strategy for the museum to enable change and update antiquated systems and approach to data

RESULTS

• Matisse attendance beat projections by over 50%

• Brand sentiment increased to 97% positive from a low of 75% coming out of a union strike

• Social media following increased 50% and engagement increased 30%

• The PMA used new media channels across the digital spectrum

• New system to leverage 1st party data for ticket sales was put in place after its first time use proved effective